If this has always been your dream to work for yourself or you are looking to obtain financial freedom, either one of these things can become your reality by creating a successful brand.

What is a “brand “ ? 

Your brand will be how people perceive you / your business. You’ll want to create a positive reputation for yourself / your business in order to make it in a crowded market . Your business name , and logo will be a big part of representing your brand. We want to make sure they clearly depict who you are as a brand. These will be how your customers will identify you and remember you.

When building your brand you have to think about who exactly are you trying to target ? 

Go into detail about this . How old are they? Are they male , female, both? It’s best to research your competitors and find out what their brand looks like, and who they’re targeting as well.

A fewways you can do this is to . .

1.) Look through competitors social media accounts, see who’s interacting with their posts / products the most

2.) See who’s following them

3.) Talk to those people and find out what brands they buy from ( ones in your niche ) and why

4.) Check your competitors websites / social media and see if they have any testimonials . What are their customers saying about their products/brand ?

When coming up with your brand I recommend trying your competitors products and getting a feel for their brand. Then take into consideration what you liked about them and what you thought could be different or improved. Then apply it to your own!

Your logo and business name.

When coming up with your logo and business name I recommend NOToverthinking it. Some of the best names are pretty simple . “ Nike - Apple - Kate Spade “ You may even want to do like many people have , and simply make their brand their name . Whatever you decide, it should be a positive clear representation of your brand.

A logo may be what your customers remember you for / by. Again not over thinking this will help you create the best logo. Nike uses the check mark, and although simple it's also clever and it goes well with their brand and slogan “ just do it “ . It may even just be the letters of your brand name. Make it as unique or simple as you’d like but also easy to identify!

When talking about the logo we mentioned Nike’s famous slogan . What could your slogan be? Think about what your brand represents and stands for. Who is your brand helping and how? What is your brands focus? Considering these things will help you come up with a great slogan that fits your brand.